Dr Ascott, founder and CEO of SAT-7, had a eureka moment one day as he was walking through a very poor area of Egypt, and came across a family living on the streets. They had very little, but they were watching a TV which was hooked up to a car battery! He realised at that point the almost universality of television: that even the poorest families tended to have access to TV, and that poor education isn’t a barrier to understanding oral and visual media. There was an incredible potential for TV to make the Gospel available to millions more than the written word could ever do.
Dr Ascott says, “We believe that God’s love is for all people. For over 20 years we have provided inspirational, informative and educational satellite TV-programs for millions of families who would otherwise have no access to the Good News of Jesus Christ.”
In this short video he highlights the broadcaster's two strategic priorities:
- to make the gospel known to everyone in the Middle East and North Africa, especially to children, women, the illiterate, and those in closed homes;
- and to encourage, support and empower the church in its life and witness for Christ in areas of political turmoil and persecution.